To celebrate the occasion of Women’s Day 2015, Jet Airways launched the Jet Viva initiative that sought to raise awareness of girl child education and women empowerment among its customers. The campaign involved reaching out to passengers for a period of three weeks in March 2015 to educate them about the work done by Project Nanhi Kali and other organizations in this field and invite contributions. The response was overwhelming, and donations collected will help support to the education of close to 100 underprivileged girls.
Team Nanhi Kali thanks Jet Airways and all passengers who contributed for the generous support.