Superhero Campaign: #EducationIsTheEndGame

While the world is going gaga over the superheroes of the massively successful finale of Avengers #EndGame, at Project Nanhi Kali, we decided to talk about and thank the superpowers of our own superheroes, who have continued to support us relentlessly to further the cause of Girl Child Education.

In this superhero campaign, our fantastic four superheroes are:

1. Our very own Anand Mahindra, Chairman Mahindra Group, who started this project in the year 1996 with the belief that education, particularly of the girl child, is the key to fighting societal evils in our country

2. Atul Kasbekar, celebrity photographer and the man behind our annual charity photoshoot who has been donating his time, expertise and efforts towards our flagship fundraising event “Proud Fathers For Daughters”

3. V.S Parthasarathy, Group CFO & CIO of Mahindra & Mahindra Ltd, who has been running for change, year after year and has been awarded as Change Legend at Tata Mumbai Marathon, 2019

4. Rana Uppalapati, international skater and business associate of Titan Company Limited took up the task of skating across the Golden Quadrilateral and complete this 6000 km long journey in three months’ time, only to support girl child education!

You can read more about this campaign here: https://www.afaqs.com/news/marketing-initiatives/55000_in-sync-with-avengers-endgame-8-bit-media-celebrates-nanhi-kalis-real-life-superheroes