WatConsult, a leading digital agency, partnered with Project Nanhi Kali in early January for a twitter campaign. The campaign aimed at promoting girl child education through hashtag mentions. ‘#ThatsMyGirl’ was to be tweeted, resulting in a donation of INR 10 by WatConsult. Top Twitter influencers, brands along with a large number of twitteratis supported the initiative by retweeting about the campaign using #ThatsMyGirl.
The campaign raised INR 10,89,100 for Project Nanhi Kali to support the education of 363 girls for a year. The credit goes to WatConsult for initiating such a unique campaign that garnered the right attention and drew in a great amount to educate the girl children.