In the age of social media, leading Indian non-profit thinks differently.

For many years, Nanhi Kali as a not for profit initiative, has relied on paid advertising to generate awareness and donations. The marketing challenge has been how to raise awareness while minimizing the cost to purchase media in the global marketplace. Especially for an entity where every penny truly counts. Further in the age of Google, Facebook and Flickr the Nanhi Kali team was sure that there could be a more innovative and effective way.

To ensure that this vision of recreating an identity for Nanhi Kali in the new world of social media an exciting partnership was initiated between Project Nanhi Kali and StrawberryFrog a New York based leading independent global convergence agency.

The Result - After several months of closely coordinated work www.girlsmiles.org was born.

www.girlsmiles.org is the Nanhi Kali iSite a truly innovative internet 2.0 site to specifically generate donations and awareness without having to waste money paying for ads. It has effectively utilised the technology and information which already exists on the internet free of cost and channelised it in a manner to allow millions of people across the globe to connect with Project Nanhi Kali.

Read more about StrawberryFrog at http://www.strawberryfrog.com/